Baja International Realty · Seller’s guide
Know your realistic price, the costs of selling and what you could receive. Then choose a plan that fits your property and your priorities.
Start with evidence
A useful evaluation compares your property with recent closed sales and the alternatives a buyer can choose today. Location, views, condition, size, layout, amenities, recurring expenses and included furnishings all matter.
An asking price is an expectation. A verified sale is an outcome. Review both, and ask how differences between properties affect the recommended range. Where comparable sales are limited, the evaluation should explain that uncertainty.
Don’s approach is to recommend a price supported by market evidence and explain your estimated net proceeds before you decide. An unrealistic price can waste valuable time and leave you with fewer options if the market weakens while the property sits.
The final decision is yours. If you want to try modestly above the advised range and can afford to wait, agree on the risks and a review date. You should know what you are testing and what would lead you to change course.
Review inquiries, repeat visits, serious follow-up, offers and consistent buyer feedback alongside showing counts. An overpriced home can make a competing listing look better on a tour. Showings alone do not prove the price is working.
First distinguish price from other problems: weak photos, difficult showing access or missing information. Then decide whether to improve the presentation, adjust to a supported price or wait. A price reduction by itself does not establish market value.
Know your net before listing
Start with the title documents. Your agent should review your deed or fideicomiso information at the beginning of the evaluation, identify missing records and coordinate a tax study and estimated seller’s net sheet with the appropriate closing professionals.
If your agent does not want to start by reviewing your title, find another agent. A suggested listing price without an explanation of estimated costs and net proceeds leaves an important part of your decision unanswered.
Have the applicable tax calculation reviewed by the notario or a qualified Mexican tax advisor before marketing begins. The treatment depends on your property, ownership and circumstances; do not assume a standard percentage or an exemption applies to you.
| Item | What to review |
|---|---|
| Expected sale price | Use realistic scenarios, including the currency and assumptions. |
| Brokerage & marketing | The agreed commission, applicable taxes and any separately agreed expenses. |
| Tax on the sale | An individualized estimate, with supporting records reviewed by your tax and closing professionals. |
| Debts & balances | Mortgage payoff, lien-release expenses, unpaid property tax, HOA balances, trust fees and other outstanding charges. |
| Closing & negotiated costs | Seller-paid legal and transaction expenses, repairs, credits, prorations and bank or currency-conversion charges. |
| Estimated net to you | The expected sale price less your costs. Update the estimate when an offer or a material fact changes. |
A market evaluation is an informed estimate, not a formal appraisal. Your closing professionals confirm the legal requirements, tax treatment and final settlement figures for your transaction.
Prepare before you launch
Your closing team will identify the documents required for your particular property. Resolve missing information early.
Explain the layout, maintenance, water systems, parking, outdoor space and equipment included. Let buyers understand both the appeal and the cost of owning the home.
Make HOA fees, assessments, amenities, parking and rental rules easy to review. Buyers are comparing the building and its ongoing obligations as well as your unit.
Gather available surveys, access information, utility details and land-use documents. Clearly distinguish existing conditions from development ideas that still require verification.
Documented income can help buyers assess a rental property. Prepare actual revenue and expenses for a clearly stated period, showing management, platform fees, maintenance and ownership costs. Identify owner-use periods and show financing separately. Distinguish completed income from future bookings and projections.
For some buyers, income supports an investment decision; for others, it helps offset the cost of a vacation home. Explain the evidence clearly, including any existing bookings or obligations that must be addressed in the sale.
Give buyers a clear reason to look
Clear photography, useful descriptions and the right property details help buyers decide whether to visit. A well-made video can explain the layout and setting. Label renderings or proposed improvements clearly.
Agree on MLS exposure where appropriate, cooperation with other agents, website placement and suitable promotion. The plan should reflect the property and its likely buyers.
Ask for updates on inquiries, showings and offers, with recommendations based on the response. Marketing activity matters most when it brings serious interest and useful decisions.
In Don’s local brokerage experience, October through March is generally the strongest selling season, with a reasonable window continuing through April and May. Activity typically drops in June and July, with August and September the weakest months.
Seasonality is a planning guide, not a promise. Prepare ahead of your intended launch and assess current activity for your community, property type and price range. Waiting for the usual seasonal increase does not guarantee a better result.
From evaluation to handover
Review your goals, title documents, comparable sales and estimated net proceeds. Agree on the asking price, listing terms, preparation and communication.
Organize the documents, approve accurate photos and listing information, and make showing access practical. Review the response on an agreed schedule.
Consider net proceeds, buyer funding, deposits, conditions, included items and closing dates. Read the complete offer and understand the tradeoffs before accepting or countering.
Your agent and closing professionals coordinate documents, agreed deadlines, outstanding issues and settlement figures. Clarify who represents you and how funds and possession will be handled.
Confirm the agreed conditions for payment and possession, included items, keys and account adjustments. Keep your final sale and tax records.
Ask for the evidence behind each recommendation. Compare relevant experience, a realistic pricing explanation, estimated net proceeds and a clear marketing plan. A higher promise does not create a higher market value.
You can choose to test a higher price or wait if you understand the risks. Compare carrying costs and your plans with the likely result today. Agree on a review point; improvement in the market is not guaranteed.
Discuss which repairs or improvements are likely to matter to your buyers. Compare the cost and delay with the expected benefit, and obtain estimates. Do not assume every renovation will be recovered in the selling price.
That depends on the property, price, competition and buyer demand. Ask for relevant local evidence rather than a guaranteed timeline. Marketing time and the time needed to close an accepted offer are separate parts of the process.
Yes. The evaluation form lets you choose a preliminary response by email only, with no sales follow-up unless you request it, or indicate that you are open to contact for a more detailed evaluation. No phone number is required.
Start at your own pace
Tell Don the community, property type, approximate size and anything that makes it distinctive. Start with a preliminary evaluation by email, or ask for a more detailed discussion about selling.
Local pricing perspective from Don Weis. Updated October 7, 2026. Your agreements and circumstances determine the terms and costs of your sale; have your legal, tax and closing professionals confirm the details.